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Street Data
Analytics is
the

Street Data Analytics

bebot works with metrics in real time

Imagine having in your hands a powerful tool that reveals the impact of your Out-of-Home (OOH) campaign in a simple and visually impressive way. Welcome to Street Data Analytics (SDA), the future of OOH data analytics. With SDA, you will not only see results, but also understand how you accurately and effectively reached your target audience. This is your gateway to real-time metrics, accurate targeting, and more.

Main Benefits

1. Simple and Powerful Visualization

SDA offers an intuitive interface that translates complex OOH metrics into easy-to-understand charts and thematic maps. Track the performance of your campaigns in real time and make informed decisions based on clear, visual data.

2. Precise Audience Segmentation

Do you want to target a specific audience by gender, age, income and other criteria? SDA allows you to do just that. Instantly see how your campaigns connect with different demographic segments and adjust your strategy as needed.

3. Robust Metrics for OTS

With SDA’s robust metrics, you not only measure how many people see your ads, but also evaluate dwell time, road speed, and people’s viewing radius of the ad. Get an exceptionally accurate approximation of Opportunity to See (OTS).

4. Dynamic Thematic Maps

Visualize the flow of people by time of day on dynamic thematic maps. Identify peak times and optimize your campaigns to reach your desired audience at the right time. This strategic synchronization capability saves resources and maximizes impact.

5. Progress Tracking

SDA provides clear and detailed KPIs so you can track the progress of your campaigns. Know exactly how you’re achieving your goals and make real-time adjustments to get even better results.

6. Specialist professionals

We have a team of professionals specialized in Street Data Analytics who will assist you throughout the planning, optimization and reporting process of your pDOOH campaigns.

We process more than
0+

Million pieces of data per day

More than
0
on 4 continents and 12 countries

What is Street Data Analytics?

Through Street Data Analytics, it’s possible to plan campaigns and cross-reference target information with the proximity of our screens, or point of interests - POIs ensuring maximum purchasing efficiency and avoiding investment loss.

bebot is not limited to just counting the number of people who pass by an OOH ad. It goes further, calculating the Opportunity To See (OTS), which represents the opportunities a specific ad can be viewed.

To achieve an excellent approximation of the OTS, bebot uses a robust metric that covers all times, road speed and people’s radius of vision in relation to the ad. This means advertisers can understand, not only how many people have passed near by their ads, but also how many had the real effective opportunity to see it.

bebot is not limited to just counting the number of people who pass by an OOH ad. It goes further, calculating the Opportunity to See (OTS), which represents the opportunities to view an ad.

To achieve an excellent approximation of the OTS, bebot uses a robust metric that covers dwell time, road speed and people’s radius of vision in relation to the ad. This means advertisers can understand not only how many people saw their ads, but also how many had the real, effective opportunity to see it.

One of bebot’s biggest differentiators is its ability to precisely segment the target audience. The company collects detailed information about passing users, including demographic and socioeconomic data, allowing advertisers to target the right audience for their campaigns. This eliminates message scattering and directs marketing resources more effectively.

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Request a demo

How about experiencing the power of Street Data Analytics?

Street Data Analytics (SDA) is the tool that will transform the way you evaluate the performance of your OOH campaigns. Don't settle for obscure metrics and confusing data. With SDA, viewing OOH metrics becomes easy, intuitive, and highly informative. Unleash the power of data to make smarter, more effective decisions in your advertising campaigns. SDA is your partner on the journey to OOH success, and is ready to help you achieve your goals more impactfully than ever before. Explore the future of OOH data analytics with SDA today!

With bebot’s data and their DSP you can understand the behavior and relevance of the context.

Ane Lopes

Marketing Branding and Communication Director at Claro Brasil

We need partners like bebot, that provide us with data and that We can cross-references with.

Lica Bueno

CEO at Talent Marcel

We are in this world of data and I see this wave of ooh… The OOH brings returns, once it comes and goes, in this giant wave.

Hugo Rodrigues

Chairman McCann Worldgroup for WMcCann, Aldeiah., Craft

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Reach over
0+

Million people around the world.

Media in over
0

Countries and 4 Continents

bebot is present in 4 continents and 12 countries.

your campaign displayed in more than 750 Brazilians cities, including all capitals and more than 20 thousand screens, in different contexts.

Your campaign being shown in cities in 8 countries, such as: United States, Mexico, Argentina, Ecuador, Chile, Peru, Colombia and Paraguay.

Your campaign being shown in cities across Spain.

Your campaign being shown in cities across Malaysia.

Your campaign being shown in cities across South Africa.

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JBP - Join Business Partners

bebot has a partnership program, between agencies and advertisers, with countless advantages for both. Like the possibility of a cheaper CPM and access to special packages throughout the year, as well as exclusive training, events and international travel programs.

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